YouTube has just made it a whole lot easier to be a creator by employing generative artificial intelligence tools, including one that may ultimately end up solving a vexed issue for Indians who want to have a pan India presence without being a polyglot.

According to a creator economy research summary in Zippia, an estimated 50 million people contribute to the creator economy, as of 2023. Of which, “46.7 million creators actually consider themselves amateurs. The global creator economy is estimated to be worth $104.2 billion”.

Now, what YouTube’s new AI tools will do is to give more opportunity to more people to become creators.

So, the suite of creator tools is expected to lead towards an exciting new phase.

A new mobile app called YouTube Create will have a production tool to edit Shorts, longer videos, or both, a media report said. Dream Screen, a generative AI tool for YouTube Shorts, will let creators add backgrounds or short videos to their content just by punching in a prompt.

Then there is another tool that will suggest music that can be used in creating videos.

However, the most interesting one, as far as India is concerned, will be the AI-powered dubbing tool Aloud into YouTube. This tool will let users automatically dub their videos into other languages.

Right now, the dubbing tool Aloud deals with foreign languages, but I expect that in the near future as YouTube looks at the massive Indian market, it may well bring Aloud for Indian regional languages.

Sir George Grierson's twelve-volume Linguistic Survey of India (1903-1923) had identified 179 languages and 544 dialects. One of the early Census reports also showed 188 languages and 49 dialects (1921 census), according to the ministry of education.
“Out of these mother-tongues, 184 (Census 1991) or at least, 112 (Census 1981 figure) had more than 10,000 speakers. There are other estimates that would put the number higher or lower; For instance, the People of India series of the Anthropological Survey of India, identified 75 "major languages" out of a total of 325 languages used in Indian households. Ethnologue, too reports India as a home for 398 languages, including 387 living and 11 extinct languages. Most importantly, as early as in the1990s, India was reported to have 32 languages with one million or more speakers,” the ministry of education states.

This makes India rich with possibilities for implementing generative AI tools for Indian YouTube creators.