New York: Generative AI is bringing in a massive revolution in the gaming industry and is on track to improve the efficiency of game development by 30%, revealed Electronic Arts (EA) CEO Andrew Wilson.

According to Techraptor, Wilson spoke at the Morgan Stanley Technology, Media & Telecom Conference and admitted that gen AI has massively boosted where the gaming industry is headed.

He revealed that for games like Madden or EA FC developers earlier needed six months to create a football stadium, with the help of AI the same task is now being completed in six weeks.

Wilson is confident that gen AI will hugely boost the development process. For instance most of EA games take nearly 6-7 years of development after considering all the creative development, storylines and infrastructure. AI can certainly come in and speed up this prospect.